BizTimes (Milwaukee Business News) – As the senior vice president, senior director of marketing at Associated Bank, Marilka Vélez is responsible for leading all company-wide marketing efforts, including shaping the bank’s existing creative vision and helping outline the bank’s direction for the future. In her role, Vélez works to develop her colleagues to help grow the bank’s marketing and creative capabilities. She prioritizes a two-pronged approach to growth by attracting new talent with existing digital experience while also helping current colleagues grow their digital skillsets. Marilka is also the Board Chair for the Women’s Fund of Greater Milwaukee where she and the Board members are committed to activating philanthropy to advance equity for women.
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