wf brand refresh 2023

 WF Greetings,

This is exciting! We are relaunching our brand and are thrilled to share our journey with you.

For nearly four decades, we have been advancing equity for women…by providing scholarship dollars, making grants, and convening community around important issues that impact women.

Today, we have incredible resolve to mobilize and foster unity. In an effort to strengthen interest and expand our impact, we reveal a new logo, refreshed colors, and messaging that resonates more authentically. We demonstrate our commitment to creating ripples of change with new WF Flash Grants, a collaboration with Lela, and another Women’s Fund Presents event.

The journey started months ago with intimate conversations with several stakeholders. Then we implemented a broad community survey. We asked what you wanted our focus to be, what is most important to you as a donor, and what is missing from our work.

You answered and we incorporated your feedback into our relaunch. This is the beginning our next chapter. We hope you like what you see and that you are inspired to enhance and deepen your commitment.

Please know that through the power of collective philanthropy, we use each gift to unite people, shape community consciousness, and promote solutions that create gender equity. We appreciate and value your ongoing curiosity and support. Thank you.

Warmly,

Marilka Vélez
Chair, WF Brand Relaunch Committee