In 2023 we relaunched our brand.
For nearly four decades, we have been advancing equity for women by providing scholarship dollars, making grants, and convening community around important issues that impact women.
Today, we have incredible resolve to mobilize and foster unity. In an effort to strengthen interest and expand our impact, we revealed a new logo, refreshed colors, and messaging that resonated more authentically.
The journey started months prior through intimate conversations with several stakeholders. Then we implemented a broad community survey. We asked what you wanted our focus to be, what is most important to you as a donor, and what is missing from our work.
You answered and we incorporated your feedback into our relaunch, which was the beginning our next chapter. We hope you like what you see and that you are inspired to enhance and deepen your commitment.
Please know that through the power of collective philanthropy, we use each gift to unite people, shape community consciousness, and promote solutions that create gender equity. We appreciate and value your ongoing curiosity and support. Thank you.
Warmly,
Marilka Vélez
Chair, WF Brand Relaunch Committee